Ethics and Communications

Ethics and Communications - ACorporateResponse...

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Click to edit Master subtitle style  5/4/11 A Corporate Response The Tylenol Murders
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 5/4/11 The Crisis September 29,1982 Mary Kellerman,12
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 5/4/11 The Crisis September 29, 1982 Adam Janus, 27
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 5/4/11 The Crisis September 29 & October 1, 1982
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 5/4/11 The Crisis October 2-5, 1982 Mary Reiner, 27 Winfield, IL (Recovering from the birth of her baby) Paula Prince , 35 Chicago, IL (United Air stewardess)
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 5/4/11 Detecting the Problem October 3 and 4, 1982
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 5/4/11 Recalling the Product MacNeil (subsidiary of Johnson & Johnson) recalled 31 million bottles of Tylenol from shelves Retail value of $100M+ (in 1982 dollars)
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 5/4/11 Alerting the Nation FDA tells consumers to avoid Tylenol Police on loudspeakers through Chicago Crisis control centers Cyanide antidote kits 3 national television networks announced http://abcnews.go.com/Archives/video/oct-1982-
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 5/4/11 Handling The Crisis Look openly—test batches from every facility
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 5/4/11 Handling the Crisis Send a “message that is candid, contrite, and compassionate” Put up reward of $100K
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 5/4/11 Handling the Crisis Replace capsules with tablets
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This note was uploaded on 05/04/2011 for the course BUSINESS 2196 taught by Professor Katiegerst during the Spring '10 term at Temple.

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Ethics and Communications - ACorporateResponse...

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