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HBR Presentation - Business Presentations Businessedit...

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Click to edit Master subtitle style 5/4/11 Business Presentations Business Communications Source: Mary Ellen Guffey, Business Communication: Process and Product , 6e
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5/4/11 What is the HBR assignment about? q Learning to summarize pertinent information and present it in an understandable, interesting, engaging and lively way using visuals. q What are the biggest challenges? § Scholarly articles can be difficult to read ü Focus on aspects of the article you can relate to and present that with warmth and vitality.
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5/4/11 HBR Presentation Schedule Week 4 2 students Week 5 2 students Week 8 4 students Week 9 2 students Week 10 4 students Week 11 2 students Week 14 4
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5/4/11 What you should know Give the main assertion/argument of the article (briefly, clearly stated) Provide some of the most powerful proof/details/data/real-life examples/anecdotes the author uses to back up assertions . If the details/data were not convincing, provide the weak examples. You must support your reading/interpretation of the article. Tell audience whether or not the article was persuasive . Basis for your evaluation should include: l Quality of research or data. Did the author(s) prove the main point l Background/viewpoint/bias of authors. Is this apparent? Tell us who the author is and assess credibility. l Were the details, data, specifics, and anecdotes convincing, powerful, and effective? Were they real world or theoretical? Did they move a reader emotionally as well as intellectually?
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