Syllabus Spring 2011 Section 022

Syllabus Spring 2011 Section 022 - BUSINESS COMMUNICATION...

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B USINESS C OMMUNICATION 2196 S ECTION 022 Instructor: Dee Johnson [email protected] Speakman Hall Room 204 Office Hours: Mondays and Wednesdays 8-9 p.m. From the Business Roundtable Leaders of Fortune 500 companies ‚Writing skills are fundamental in business. It’s increasingly important to be able to convey content in a tight, logical, direct manner, particularly in a fast-paced technological environment.‛ ‚My view is that good writing is a sign of good thinking . Writing that is persuasive, logical, and orderly is impressive. Writing that’s not careful can be a signal of unclear thinking.‛ C OURSE O BJECTIVE What you’ll learn: Immediately useful and relevant business communication skills, with a focus on the following: Effective tools you can u se to ‘edit’ your own writing: Ways to write clearly, concisely, and correctly. Best strategies for targeting a business, ‘results - oriented’ audience in business documents, websites, and correspondence. Best strategies to enhance your presentation skills. Best strategies to enhance critical thinking and analytical skills the engines of good writing. This semester you’ll gain skills crucial to your academic and career success. As one business roundtable executive put it: ‚In most cases, writing abili ty could be your ticket in . . . or it could be your ticket out [of a job].‛ The Fox School understands that our graduates must meet the highest standards in these skills , and this course will be a demanding one. But these demands serve a valuable purpose, and we expect and believe that you’ll meet those demands in a dedicated and timely manner. What you put into this course is directly correlated to what you get out. Nothing ever great was achieved without enthusiasm. Ralph Waldo Emerson
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