Government notes

Government notes - 5. Scientific Polls: Began after World...

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Chapter 4 1. Public Opinion : the collection of individual opinions toward issues or objects of general interest. 2. Political Socialization : the process through which people learn and develop opinions about government and politics. 3. Agents of Political Socialization : parents, peers, the media, political leaders, and the community. 4. Straw Polls: The first attempts to measure popular sentiment (unscientific).
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Unformatted text preview: 5. Scientific Polls: Began after World War I/ 6. Focus Groups: small groups of average people brought together to share their reactions to candidates and policies or to the language used to refer to them. 7. Frank Luntz ran the Bush language team that influenced public opinion. 8. Push Poll :...
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