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Unformatted text preview: to expand its global operations. Threats: Starbucks are exposed to rises in the cost of coffee and dairy products, and they have competitors that may copy cat brands that pose potential threats. 4. Analyze the weaknesses. How do you think the companys strengths might be used to overcome some of its weaknesses? I think they can use the large amount of income they make to make sure they cant be copied. They need to use the money to make sure they stay innovative. 5. Analyze opportunities and threats. What additional opportunities can you suggest? What additional threats can you identify? I think they can broaden their horizon for their market. Begin marketing to more countries and analyze the tastes of the people they want to market to. They have the threat of the US economy going into a depression and their market to not have enough money to buy their product as much....
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