SWOT Busa - to expand its global operations • Threats...

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JD Lester 3-1-11 SWOT Analysis Exercise 1. What Company did you pick? Starbucks 2. What is the mission statement of the company? Where did you find the statement? Our mission: to inspire and nurture the human spirit – one person, one cup  and one neighborhood at a time (Found on Starbuck’s website) 3. Explain the strengths, weaknesses, opportunities, and threats of the company?  Pick the two most significant ones in each category. Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. Weaknesses: they remain vulnerable to the possibility that their innovation may falter over time. The organization is dependant on a main competitive advantage, the retail of coffee. Opportunities: New products and services that can be retailed in their cafes, such as Fair Trade products. And, The company has the opportunity
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Unformatted text preview: to expand its global operations. • Threats: Starbucks are exposed to rises in the cost of coffee and dairy products, and they have competitors that may copy cat brands that pose potential threats. 4. Analyze the weaknesses. How do you think the company’s strengths might be used to overcome some of its weaknesses? • I think they can use the large amount of income they make to make sure they can’t be copied. They need to use the money to make sure they stay innovative. 5. Analyze opportunities and threats. What additional opportunities can you suggest? What additional threats can you identify? • I think they can broaden their horizon for their market. Begin marketing to more countries and analyze the tastes of the people they want to market to. • They have the threat of the US economy going into a depression and their market to not have enough money to buy their product as much....
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This note was uploaded on 05/03/2011 for the course ENGL 1102 taught by Professor Staff during the Spring '08 term at Georgia Southern University .

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SWOT Busa - to expand its global operations • Threats...

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