3AsmtWk9-14-09 - wow

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WEEK OF SEPTEMBER 14, 2009 -- LW121 ASSIGNMENT TEST #1 WILL BE ON FRIDAY SEPTEMBER 18 TH COVERING ALL MATERIAL IN FIRST 3 WEEKS OF CLASS (INCLUDING ALL MATERIAL POSTED ON BLACKBOARD) Monday: Raisin Board Essay Wednesday: Rain-Check Assignment; In-Class Essays (Bring textbook) Friday: Test #1 (Bring#2 pencil) ASSIGNMENTS RAISIN BOARD ESSAY Due: Monday September 14 th Bring three (3) copies of your essay answer to class. The California Raisin Board conducted a promotion in which it offered merchandise in exchange for ‘points’ earned by purchasing its products. For each item of merchandise sported by a teenager in its television commercials (such as hats and T-shirts with the California Raisin logo) the subtext on the screen showed the number of points needed to get the item. At the end of the ad, the teenager was shown arriving at school as the pilot of a military harrier fighter jet, landing in the schoolyard and the subtext on the screen showed ‘7 million points.’ Milton Smith viewed this TV ad.
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