Assignment_1_Spring_2011[1]

Assignment_1_Spring_2011[1] - ASSIGNMENT 1 MKT...

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ASSIGNMENT 1 MKT 501 (Marketing Environment) Spring 2011 Dr. Taneja Instructions: 1. Read the Sonic Marketing Plan outline on page A1 through A8 in the back of your textbook. This is for background information only. 2. Read the Final Paper Assignment in Doc Sharing for our class. 3. Select an existing company that you want to use for the final paper. 4. Prepare a two-page paper where you describe the company you select and begin your research on the market mix for the company you wish to analyze. The marketing mix is product, price, promotion, and place (physical distribution). Provide basic information about the company you are researching, where it is located, financial condition, and so on. For assignment one you can thoroughly research ONE of the marketing mix variables, or you can do research on the entire marketing mix… but at this point your paper should only be two pages. You will complete your analysis in the Final Paper.
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