Girls scouting - Girls scouting 2 levels headquater and...

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Girls scouting : 2 levels headquater and local councils 4 level: corporate level division level business level and product level Option 1 Similarities Strategic marketing planning by Girl Scouts and one for profit organizations have following similarities. -. - They all have capabilities such as understanding customer value, creating customer value, delivering customer value, capturing customer value and sustaining customer values. For example, GSUSA will ensure that Girl Scout purpose and values expressed in the Girl Scout promise and law remain the foundation for all of its program activities, communication and collaborations; and that the purpose and values will guide efforts in addressing societal issues. - Both focus on the customer and are organized to respond effectively to changing customer needs. - Both follows the same procedures to make strategic marketing planning which include Organization mission, SWOT analysis (strength, weaknesses, opportunities and threats), goal formulation, strategic formulation, program formulation and implementation, feedback and control. - Both have very effective long range project including long term objectives and formulation. Differences
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This note was uploaded on 05/05/2011 for the course MGT 501 taught by Professor Sda during the Spring '11 term at Bina Nusantara University.

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Girls scouting - Girls scouting 2 levels headquater and...

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