GRB - Table of Contents Introduction to Personal Marketing...

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Introduction to Personal Marketing Plan: According to Eric Pratt and Elise Sautter Everyone markets himself from school life to university and then to workplace but that’s just a beginning because sometimes it does not give a fruitful result because it’s not properly managed and we take haphazard moves and sometimes we get surprised and speechless due to uncertain events, this leads to ambiguity and leads to a dull and dim future so planning is the basic building block for a success life. There should be some specific direction and defined goals in one’s life to spend a smooth and successful life. For this purpose everyone needs a marketing plan, PMP (Personal Marketing Plan), it’s a formal document. It also helps to define the ways to spend our personal resources in optimum time. Introduction of Developmental Plan Personal development plan is a continuous process which reflects the past performances, current situations and future prospects of a person’s life. These plans help the individuals to become fully independent, truly reflected and self directed. These plans are usually part of education system and help them to make them capable for future employment and success in life. These plans should be made truly realistically and pragmatic approach should be used for it. Personal developmental covers the three basic dimensions which are personal, educational and career. For making a realistic and practical plan what an individual needs is high level analysis, synthesis and complete evaluation of skills an individual should be aware of his own skills and habits, his aptitude , his nature and circumstances and should learn the way to evaluate his own skills. He should priorities his aims and ambitions and should seek information from surroundings to make wise decisions.
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Need for developmental Plan Developmental plan is more like a blue print or road map for future career and life. For a proper developmental plan basic requirement is to link the studies and career to avoid distraction and frustration. It needs proper understanding of one’s own self. Developmental plan in short is working today and keeping an eye on future and this is not a plan which should be developed once, it needs change and flexibility. Proper planning with non-idealistic approach leads towards a satisfied and successful life. Everyone should plan about their career and life properly. This planning starts at school level. Our instructors, teachers and parents play their roles and help us to plan our lives. For a proper career plan one should know about their own skills, aptitude and they he should select his career which suits his aptitude and knowledge of job markets. Today’s job market is changing on a rapid pace , we see shifts and changes in job markets and current situations so the plans also need to be flexible and should move along with the needs of job markets and trends. I have divided my work in four portions. To begin with I have analysed my own
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This note was uploaded on 05/05/2011 for the course MGT 501 taught by Professor Sda during the Spring '11 term at Bina Nusantara University.

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GRB - Table of Contents Introduction to Personal Marketing...

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