Final_Paper_Spring_2011

Final_Paper_Spring_2011 - FINAL PAPER MKT 501 (Marketing...

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FINAL PAPER MKT 501 (Marketing Environment) Spring 2011 Dr. Taneja The final paper is a continuation of the work you did for Assignment 1. In your final paper, you are to perform secondary research on the marketing mix of an existing company. Then you are to critique the marketing mix of the company and make recommendations for improvement. The marketing mix is product, price, promotion, and place (physical distribution). Note: If you’ve discussed section 2, section 3 and/or Section 3 (i.e., one P of the marketing mix or all the 4P’s of marketing mix). Please do not include in this paper. Write a small note in the comments section of your dropbox for this assignment stating which section you covered in the assignment 1. Use the outline below for the final paper. 1. Write an Executive Summary for the marketing plan (would give the overall view of the marketing plan i.e. area of marketing plan and your main findings.) 2. Introduction Section : Includes what company are you researching? Provide basic information about what they do, where they are located, basic
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This note was uploaded on 05/05/2011 for the course MGT 501 taught by Professor Sda during the Spring '11 term at Bina Nusantara University.

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Final_Paper_Spring_2011 - FINAL PAPER MKT 501 (Marketing...

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