This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: The Marketing Research Process • Measuring Marketing Productivity • Forecasting and demand measurement Chapter 9 • What is brand equity? • Building Brand Equity • Devising a Branding Strategy Chapter 10 • Developing & Communicating a Positioning Strategy • Differentiation Strategies • Product life- Cycle Marketing Strategies Chapter 11 • Competitive Forces • Identifying Competitors • Analyzing Competitors • Competitive Strategies for Market Leaders...
View Full Document
This note was uploaded on 05/05/2011 for the course MGT 501 taught by Professor Sda during the Spring '11 term at Bina Nusantara University.
- Spring '11