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Unformatted text preview: • Private Labels • Wholesaling • Market Logistics Chapter 17 • The Role of Marketing Communications • Developing Effective Communications Chapter 18 • Developing and Managing an Advertising Program • Deciding on Media and Measuring Effectiveness • Sales Promotion Chapter 21 • Competing on a Global Basis • Deciding whether to Go Abroad • Deciding which Markets to Enter • Deciding How to Enter the Market • Deciding on the Marketing Program • Deciding on the Marketing Organization...
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- Spring '11
- Marketing, Marketing Communications Developing Effective Communications, Marketing Program Deciding, Global Basis Deciding, Advertising Program Deciding