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Unformatted text preview: Private Labels Wholesaling Market Logistics Chapter 17 The Role of Marketing Communications Developing Effective Communications Chapter 18 Developing and Managing an Advertising Program Deciding on Media and Measuring Effectiveness Sales Promotion Chapter 21 Competing on a Global Basis Deciding whether to Go Abroad Deciding which Markets to Enter Deciding How to Enter the Market Deciding on the Marketing Program Deciding on the Marketing Organization...
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This note was uploaded on 05/05/2011 for the course MGT 501 taught by Professor Sda during the Spring '11 term at Bina Nusantara University.
- Spring '11