ch01-2-me - An R& D Decision Texaco versus Pennzoil Step...

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William F. Samuelson Stephen G. Marks
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Introduction to  Economic Decision  Making
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The crucial step in tackling almost all  important business and government  decisions begins with a single  question: What is the alternative? ~Anonymous
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SEVEN EXAMPLES OF  MANAGERIAL DECISIONS Multinational Production and Pricing Euro Disney Market Entry Building a New Bridge A Regulatory Problem
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Unformatted text preview: An R & D Decision Texaco versus Pennzoil Step 1: Define the Problem Step 2: Determine the Objective Step 3: Explore the Alternatives Step 4: Predict the Consequences Models Step 5: Make a Choice Step 6: Perform Sensitivity Analysis 1.3 Business Behavior — Maximizing Value Lower Drug Prices in Africa The Aim of This Book...
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  • Spring '10
  • Lucas
  • Economics, William F. Samuelson, Stephen G. Marks, William F. Samuelson Stephen G. Marks, Pricing Euro Disney, Maximizing Value Lower, Choice Perform Sensitivity

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ch01-2-me - An R& D Decision Texaco versus Pennzoil Step...

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