ch03-magecon - Price Elasticity, Revenue, and Marginal...

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Demand Analysis and  Optimal Pricing
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There’s no brand loyalty so strong  that the offer of “penny off” can’t  overcome it. ~A Marketing Aphorism
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Airline Ticket Pricing Anyone who has traveled via commercial  airline, even on an infrequent basis, knows  there is a bewildering plethora of fares for the  same route.
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The Demand Function The Demand Curve and Shifting Demand General Determinants of Demand
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Price Elasticity Factors Affecting Price Elasticity Other Elasticities Cross-Price Elasticities Price Elasticity and Prediction
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Unformatted text preview: Price Elasticity, Revenue, and Marginal Revenue Maximizing Revenue Pricing the Olympics Telecasts and Online Access Optimal Markup Pricing Caution Business Behavior—Pricing in Practice Price Discrimination Multinational Production and Pricing Revisited Demand-Based Pricing Forms of Price Discrimination Information Goods Customized Pricing and Products Airline Ticket Pricing Revisited Consumer Preferences and Demand The Consumer’s Problem Indifference Curves The Budget Constraint Optimal Consumption Demand Curves...
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This note was uploaded on 05/06/2011 for the course ECON 3020 taught by Professor Lucas during the Spring '10 term at Hawaii Pacific.

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ch03-magecon - Price Elasticity, Revenue, and Marginal...

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