ch04-magecon - Equation Specification Omitted Variables...

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Estimating and  Forecasting Demand
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To count is a modern practice, the  ancient method was to guess; and  when numbers are guessed, they  are always magnified. ~Samuel Johnson I know half the money I spend on  advertising is wasted, but I can  never find out which half. ~Lord Leverhulme of Unilever
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Estimating Movie Demand Making movies is a risky business.
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Consumer Surveys Survey Pitfalls New Coke Controlled Market Studies Uncontrolled Market Data
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Ordinary Least-Squares Regression Multiple Regression Interpreting Regression Statistics R-Squared Adjusted R-Squared The F-Statistic
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Interpreting Regression Statistics (cont.) Standard Errors of the Coefficients The t-Statistic Standard Error of the Regression
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Potential Problems in Regression
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Unformatted text preview: Equation Specification Omitted Variables Multicollinearity Simultaneity and Identification Other Problems Time-Series Models Fitting a Simple Trend The Effect of Today on Tomorrow The Demand for Toys Seasonal Variation Barometric Models Forecasting Performance Forecasting the Fate of Euro Disney Revisited Forecasting Accuracy Forecasting Performance Final Thoughts Estimating Movie Demand Revisited Regression Using Spreadsheets Simple Regression Step 1: Enter the data. Step 2: Call up the regression program. Step 3: Designate the columns of data to be used in the regression. Step 4: Inform the program where you want the output. Step 5: Run the regression. Multiple Regression...
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ch04-magecon - Equation Specification Omitted Variables...

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