BTMM 1021 SEC 401 • CRN 064456
TUCC 417 • 5:30 — 8:50 Monday • 4 credits
The Truman Show (1997)
GOALS AND OUTCOMES
The essential goal of this course is to provide an intellectual context for understanding the various mass media technologies
and industries and the complex role they play in society and culture. At the end of this course, students will understand:
the evolution of the various industries that comprise the mass media.
the evolving technological landscape of print, electronic, and visual media — convergence and the internet.
the many roles of the mass media — providing information and criticism, enlightenment and entertainment, etc.
the social and cultural roles of mass media that shape perceptions of the world.
the role of the First Amendment and freedom of the press.
future of the mass media, social, and personal media.
In sum, this class will explore the social roles of mass media, especially in light of the prevailing technological and cultural
conditions in the United States and around the world — economic globalization, technological innovation, and government-
corporate efforts to shape and control ideas and ideologies via mass media.
Prof. Barry Vacker
Office: Annenberg 224
Office hours: T-TH 12:00 – 1:15; TUCC 417: M 4:30 – 5:30; or by appointment.
Office phone: 215.204.3623
Preferred methods of contact
interpersonal: 1) come up to me before or after class; 2) drop by during office hours
electronic: 1) send an email; 2) call on the office telephone
John V. Pavlik and Shawn McIntosh,
Edition. Oxford University Press, 2010. ISBN: 978-0-19-537910-5.
Available at Temple bookstore.
College students live their lives immersed within a world
of media technologies and media images. Everyone likes to
watch their favorite TV shows or movies, visit their favorite
websites, play video games, create blogs and videos, connect
in social networks, and even read newspapers, magazines, and
books. Yet, most people never think about the larger role the
mass media play in their life or society.
In the past twenty years, media industries, technologies,
content, and usage have converged into a vast digital network.
Books, newspapers, movies, music, television, and all other
media industries are accessed through the same network.
Media and society exist in a reciprocal relation and these roles
are evolving with the changing technologies. What are the
social and cultural effects of digitalization, convergence,
networks, information overload, interactivity, social media?
How will these effects and changes impact your future as a
media user and media professional?
In sum, this course explores many of the larger roles of mass