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Unformatted text preview: MASS MEDIA & SOCIETY Fall 2010 Review for Mid-Term Exam The exam will be mix of essay, short answer, and multiple-choice questions. Tip: It is often a very good idea to compare your notes with a friend, so you can see how both of you covered the material! LECTURE NOTES know discussion of all films, videos, and current events. know all the timelines and discussion of mass media trend up to today: newspapers, books, telephone, radio, movies, TV, personal computers, cable TV, and the internet; know the fragmentation of electronic media audiences. TEXTBOOK Chapter 1 Know the three convergences: technological, economic, cultural; know effect of convergence on: content, audiences, communications professionals, global media. explain the four functions of mass communication. Chapter 2 Know the effects of the fragmentation of media channels: multi-channel universe, diversity of voices; mass audiences; know the discussion of new worldsor cultural imperialism. Chapter 4 Know Gutenberg; the historical development of books; explain the three trends in book publishing today;...
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- Fall '10