Q8Hollywood, Inc

Q8Hollywood, Inc - Audience testing Marketing and promotion...

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Hollywood, Inc. (2004) • How does the film illustrate ideas in: – Chapter 6: Movies and TV – Chapter 11: Entertainment • What factors effect the box office success of movies, especially summer “blockbusters.”
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Unformatted text preview: Audience testing Marketing and promotion Critics and reviews Think about how these factors are developing in digital networks and social media....
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