Q11Persuaders

Q11Persuaders - advertising and propaganda, narrowcasting,...

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The Persuaders (2004) Know how the film illustrates concepts in Ch. 12? What are the function/purposes of advertising? – Explain the evolution of ad messages, from 1950s to now. Explain the roles of: – Ad agencies, clutter, research, branding, target marketing, the head v. the heart, emotional-spiritual bonding with products, political
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Unformatted text preview: advertising and propaganda, narrowcasting, “life-stage” segments. • Know the ideas of: – Naomi Klein, Andy Spade, Kevin Roberts, Clotiare Rapaille, Frank Luntz. • Does advertising create our wants or reflect our wants? – How might persuasion work? Or not work?...
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This note was uploaded on 05/08/2011 for the course BTMM 1021 taught by Professor Vacker during the Fall '10 term at Temple.

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