12celebrity - The Celebrity System part 1 The Celebrity...

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1 The Celebrity System, part 1 Mind candy for insatiable cultural appetite? October 21, 2010 The Celebrity System, part 1 Mind candy or media creations? October 21, 2010 S1M0NE d. Andrew Niccol • 2002 Gattaca Written by Andrew Niccol, 1998 The Truman Show Written by Andrew Niccol, 1997 S1M0NE d. Andrew Niccol • 2002 What is film about?
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2 S1M0NE d. Andrew Niccol • 2002 What is film about? Gender stereotypes in media and Hollywood that’s easy to see … Art v. Commerce Celebrity System, where virtual overtakes S1M0NE d. Andrew Niccol • 2002 What is film about? Gender stereotypes in media and Hollywood Art v. Commerce Celebrity System, where virtual overtakes the real. S1M0NE d. Andrew Niccol • 2002 What is film about? Gender stereotypes in media and Hollywood Art v. Commerce Celebrity System, where the virtual overtakes the real. S1M0NE d. Andrew Niccol • 2002 The Truman Show Real person in a “virtual world.” S1M0NE d. Andrew Niccol • 2002 The Truman Show Real person in a “virtual world” S1M0NE Virtual person in the “real world” Why Celebrity? The celebrity system confers and projects: – fame – status – power – wealth – awe … unless it sells!
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3 Why Celebrity? the mass media, pop culture aristocracy … Why Celebrity? “Answering/The Big Question” Why Celebrity? Secular religion “Celebrities appear as gods in human form or simulacra …” (p. 69) Why Celebrity? Secular religion “Celebrities are our myth bearers; carriers of the divine forces of good, evil, lust and redemption” (p. 68) Why Celebrity? Secular religion “ … one of the mainstays of organization and belonging in secular society.” (p. 69) Why Celebrity? Through a lens (and on screens) “Mediated two dimensional images becoming as important to us as real people” (p. 70) More on this later in the powerpoint
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4 Why Celebrity? Serves capitalism and consumer society (pp. 73, 76) Democracy and individualism … (p. 74) Mirror or Mirage? Mirror or Mirage? We gaze upon the screens… But, what are we seeing? Media as a Map? • Hollywood and culture adapt to the technologies Media as a Map • a map overtaking the territory? Media as an Environment • central to our cultural environment
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5 Who is this? Who is this? Who is this? Who is this? Who is this? • Simone Who is this? Simone … Or the actress who played Simone?
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6 Seeing celebrities when we see celebrities in the media … we implicitly think of the media as a mirror …. reflecting their image upon our screens. But it is much more complex ! In the media environments … • There is a vast system between us and the celebrity In the media environments … • the paparazzi In the media environments … • there is someone on the screens ….
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