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ppt8 waves - Three Waves of Cultural Evolution Territories...

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1 Three Waves of Cultural Evolution: Territories and Maps Media Model 4: The Hyperreal, Part 2 September 22, 2010 What is the tallest skyscraper? What is the tallest skyscraper? Comcast Center This powerpoint will show why it is the tallest! Comcast lobby has 100 million pixel screen. Comcast lobby has 100 million pixel screen. Cowboys’ giant screen has 30 million LED lights. What’s the difference? Comcast lobby has 100 million pixel screen. Cowboys’ giant screen has 30 million LED lights. What’s the difference? None, its hyperreality!
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2 It’s hyperreality: the maps are overtaking the territories What is this? Is Philly’s tallest skyscraper a giant flash drive? Is Philly’s tallest skyscraper a giant flash drive? Is Philly’s tallest skyscraper a giant flash drive? Skyscraper flash drive … …. or symbol of a new cultural reality? And that that is why it is the tallest skyscraper!
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3 Skyscraper flash drive … …. or symbol of a new cultural reality? And that is why it is the tallest skyscraper! Technology and Culture Meme 2: pp. 8-9 Technology and Culture Meme 2: The medium is the message Technology and Culture Meme 2: The medium is the message – the medium is more important than the messages it conveys … the machines more important than their products. Technology and Culture Meme 2: The medium is the message Meme 3: p. 10 Technology and Culture Meme 2: The medium is the message Meme 3: Media technology is not neutral
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4 Technology and Culture Meme 2: The medium is the message Meme 3: Media technology is not neutral – as media technologies expand in power … they change our view of society and how it should be organized. – ex: virtually all of our culture and economy are adapting to the internet Evolution of US workforce %US workforce: 1800 - 2007 Waves of cultural evolution driven by technologies of communication and production Agrarian Society comm. technology prod. technology • production • time • change • exchange social system Agrarian Society comm. technology prod. technology • production • time • change • exchange social system oral, written, art Written Language • communication technology oral sounds converted into written symbols
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5 Art also a communication technology cave paintings storing info outside our bodies … Agrarian Society comm. technology prod. technology • production • time • change • exchange social system oral, written, art • plow • food Production Technology The plow amplified nature to grow food. demise of hunter- gatherer societies … villages and small towns emerged around fertile territories Production Technology eventually, the plow was amplified with tractors agrarian labor was industrialized and turned into mass production Agrarian Society comm. technology prod. technology • production • time • change • exchange social system
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