ppt8 waves

ppt8 waves - Three Waves of Cultural Evolution: Territories...

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1 Three Waves of Cultural Evolution: Territories and Maps Media Model 4: The Hyperreal, Part 2 September 22, 2010 What is the tallest skyscraper? What is the tallest skyscraper? • Comcast Center This powerpoint will show why it is the tallest! • Comcast lobby has 100 million pixel screen. • Comcast lobby has 100 million pixel screen. • Cowboys’ giant screen has 30 million LED lights. • What’s the difference? • Comcast lobby has 100 million pixel screen. • Cowboys’ giant screen has 30 million LED lights. • What’s the difference? None, its hyperreality!
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2 It’s hyperreality: the maps are overtaking the territories What is this? • Is Philly’s tallest skyscraper a giant fash drive? • Is Philly’s tallest skyscraper a giant fash drive? • Is Philly’s tallest skyscraper a giant fash drive? • Skyscraper fash drive … • …. or symbol oF a new cultural reality? • And that that is why it is the tallest skyscraper!
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3 • Skyscraper fash drive … • …. or symbol oF a new cultural reality? • And that is why it is the tallest skyscraper! Technology and Culture • Meme 2: pp. 8-9 Technology and Culture • Meme 2: The medium is the message Technology and Culture • Meme 2: The medium is the message – the medium is more important than the messages it conveys … the machines more important than their products. Technology and Culture • Meme 2: The medium is the message • Meme 3: p. 10 Technology and Culture • Meme 2: The medium is the message • Meme 3: Media technology is not neutral
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4 Technology and Culture • Meme 2: The medium is the message • Meme 3: Media technology is not neutral – as media technologies expand in power … they change our view of society and how it should be organized. – ex: virtually all of our culture and economy are adapting to the internet Evolution of US workforce %US workforce: 1800 - 2007 Waves of cultural evolution • driven by technologies of communication and production Agrarian Society • comm. technology • prod. technology • production • time • change • exchange • social system Agrarian Society • comm. technology • prod. technology • production • time • change • exchange • social system • oral, written, art Written Language • communication technology • oral sounds converted into written symbols
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5 Art • also a communication technology • cave paintings • storing info outside our bodies … Agrarian Society • comm. technology • prod. technology • production • time • change • exchange • social system • oral, written, art • plow • food Production Technology • The plow ampliFed nature to grow food. • demise of hunter- gatherer societies … • villages and small towns emerged around fertile territories Production Technology • eventually, the plow was ampliFed with tractors • agrarian labor was industrialized and turned into mass production Agrarian Society • comm. technology • prod. technology
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This note was uploaded on 05/08/2011 for the course BTMM 1041 taught by Professor Vacker during the Spring '07 term at Temple.

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ppt8 waves - Three Waves of Cultural Evolution: Territories...

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