GM chapter 5 exam

GM chapter 5 exam - 1. The product life cycle enables a...

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1. The product life cycle enables a marketing manager to examine the marketing mix of a particular product or group of products in terms of its position in its life cycle. Student Response Value Correct Answer Feedback A. True 100% B. False Score: 1/1 2. Which of the following statements is true concerning a corporate reputation? Student Response Value Correct Answer Feedback A. It is a widely held perception of a company by the general public. B. A good corporate reputation can be a strategic resource. C. There is a positive relationship between corporate reputation and financial performance. D. Reputation tends to be long-lasting and hard for others to duplicate. E. All of these 100% Score: 1/1
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3. A divisional structure has no functional or product categories and is appropriate for a small, entrepreneur-dominated company with one or two product lines that operates in a reasonably small, easily identifiable market niche. Student Response Value Correct Answer Feedback A. True B. False 100% Score: 1/1 4. The term that describes putting once isolated specialists together to work and compare notes in a collective product design effort is called Student Response Value Correct Answer Feedback A. simultaneous strategy. B. participatory planning. C. jointly-designed objectives. D. concurrent engineering. 100% E. cooperative design. Score: 1/1 5. A company's capability in product R & D can be measured by consistent reductions in unit manufacturing costs and by the number of product defects.
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Value Correct Answer Feedback A. True B. False 100% Score: 1/1 6. Tacit knowledge is knowledge that can be easily communicated or articulated and as result can be easily imitated. Student Response Value Correct Answer Feedback A. True B. False 100% Score: 1/1 7. The speed with which other firms can understand the relationship of resources and capabilities supporting a successful firm's strategy is called Student Response Value Correct Answer Feedback A. imitability. B. reverse
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GM chapter 5 exam - 1. The product life cycle enables a...

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