GM-exam MC and TF questions for last 4chpts

GM-exam MC and TF questions for last 4chpts - CHAPTER 8 1....

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CHAPTER 8 1. Using a _____ strategy, a company or business unit can capture a larger share of an existing market for current products through market saturation and marketing penetration, or it can develop new markets for current products. Correct Answer: market development 2. _____ pricing attempts to hasten market development and offers the pioneer the opportunity to use the experience curve to gain market share with a low price and dominate the industry. Your Answer: Penetration 3. _____ strategy determines how and where a product or service is to be manufactured, the level of vertical integration in the production process, the deployment of physical resources, and relationships with suppliers. Your Answer: Operations 4. Parts grouped into manufacturing families to produce a wide variety of mass-produced items form the _____ system. Your Answer: flexible manufacturing 5. Using _____, two suppliers are the sole suppliers of two different parts, but they are also backup suppliers for each other's parts. Correct Answer: parallel sourcing 6. _____ strategy deals with the flow of products into and out of the manufacturing process. Your Answer: Logistics
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7. _____ is purchasing from someone else a product or service that had been previously provided internally. Your Answer: Outsourcing 8. When competitors involve themselves in rate wars, this strategy to avoid is known as Your Answer: arms race. 9. Pro forma balance sheets and income statements can be generated with _____ software on a personal computer. Your Answer: spreadsheet 10. All of the following are used as criteria in evaluating strategic alternatives except Your Answer: dialectical inquiry. 1. Functional strategy is the approach a functional area takes to achieve corporate and business unit objectives and strategies by maximizing resource productivity. Your Answer: True 2. Marketing strategy deals with pricing, selling, and distributing a product. Your Answer: True 3. A tracking stock is a type of common stock tied to one portion of a corporation's business. Correct Answer: True
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4. R&D strategy determines how and where a product or service is to be manufactured. Your Answer: False 5. Modular manufacturing requires that people, processes, units, and technology reconfigure themselves to give customers exactly what they want, when they want it. Correct Answer: False 6. Corporate scenarios are pro forma balance sheets and income statements that forecast the effect each alternative strategy and its various programs will likely have on division and corporate return on investment. Your Answer: True 7. Risk is composed not only of the probability that the strategy will be effective, but also of the amount of assets the corporation must allocate to that strategy and the length of time the assets will be unavailable for other uses. Your Answer:
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This note was uploaded on 05/04/2011 for the course GM 105 taught by Professor Staff during the Spring '08 term at CSU Sacramento.

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GM-exam MC and TF questions for last 4chpts - CHAPTER 8 1....

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