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Unformatted text preview: but the thoughtfulness of the gifts inside. The shop owners are not pressuring the people to buy, but just explains the products. Although not making as much money as the big chain stores, these smaller stores lead to happier customers with more thoughtful presents to give to the people they like the most. This leads to their ability to sell. Debaise, Colleen, Emily Maltby, and Sarah E. Needleman. "Need a Gift to Wow? Try an Indie Merchant - WSJ.com." The Wall Street Journal: Small Business . 1 Dec. 2010. Web. 02 Dec. 2010. <http://online.wsj.com/article/SB100014240527487046792045756472929050 12632.html?KEYWORDS=promotion>....
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This note was uploaded on 05/05/2011 for the course BUS 100 taught by Professor Reeves during the Spring '11 term at Rutgers.
- Spring '11