14 - but the thoughtfulness of the gifts inside The shop...

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Professor Reaves Dana Margulies Introduction to Business December 2, 2010 ‘Tis The Season to Buy The scene across American malls is, for the most part, the same around Christmas time. Each store nicely decorated in tinsel with a Christmas tree sparkling with presents underneath. However, unlike most American malls, the Limelight Market in New York, a 163- year old venue, has small businesses that compete against the big name department stores and chain stores. With the big stores discounted merchandise, it is hard to believe that these small mom- and- pop stores survive at all. However, the products in the bigger stores do not always wow the consumers. The promotions in the small businesses are not the large discounts and flashy ads,
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Unformatted text preview: but the thoughtfulness of the gifts inside. The shop owners are not pressuring the people to buy, but just explains the products. Although not making as much money as the big chain stores, these smaller stores lead to happier customers with more thoughtful presents to give to the people they like the most. This leads to their ability to sell. Debaise, Colleen, Emily Maltby, and Sarah E. Needleman. "Need a Gift to Wow? Try an Indie Merchant - WSJ.com." The Wall Street Journal: Small Business . 1 Dec. 2010. Web. 02 Dec. 2010. <http://online.wsj.com/article/SB100014240527487046792045756472929050 12632.html?KEYWORDS=promotion>....
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This note was uploaded on 05/05/2011 for the course BUS 100 taught by Professor Reeves during the Spring '11 term at Rutgers.

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14 - but the thoughtfulness of the gifts inside The shop...

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