2-18 Group Assignment- Digital Paper

2-18 Group Assignment- Digital Paper - 1 MIS 300 Group...

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MIS 300 Group Assignment 2 Digital Paper falls under the technology, news and information distribution, goods industry as well as the services industry. It falls under the services industry for institutions, government offices, and other services such as doctor’s offices, which would want to replace regular paper with digital paper. As a good, it can be purchased for personal use, but also through a subscription service from which news is attained, such as a newspaper or magazine company. Most of the purchases made of this technology would be by a company looking to change the direction in which they approach consumers and appear to shareholders, as opposed to individual customers. The Porter’s five forces model, determines the relative attractiveness of an industry by analyzing buyer power, supplier power, threat of substitute products or services, threat of new entrants, and rivalry among existing competitors. The buyer power would be relatively low for companies as there is only one patent, the DPS, Dot-Positioning
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This document was uploaded on 05/05/2011.

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2-18 Group Assignment- Digital Paper - 1 MIS 300 Group...

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