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Spring_Final_Exam - Henderson State University School of...

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1 Henderson State University School of Business MGM 6123 Final Exam Instructions: Please answer each numbered questioned separately (example: 1. Answer; 2. Answer; 3. Answer; etc.). If you have any question, please ask. I am looking for quality work. Do not let the short length of the cases cause you to put less effort into this case analysis. Case Scenario 1: Barracuda Inc. Barracuda Inc. is a lamp fixture manufacturer that is considering an entry strategy into the U.S. home furnishings manufacturing industry. The existing landscape consists of many players, but none with controlling shares. There are presently 2,500 home furnishings firms, and only 600 of those have over 15 employees. Average net profit after tax is between 4 and 5 percent. While the industry is still primarily comprised of single-business family-run firms, which manufacture furniture domestically, imports are increasing at a fairly rapid rate. Some of the European imports are leaders in contemporary design.
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