INTERACTION DESIGN AND - INTERACTION DESIGN AND SERVICE...

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INTERACTION DESIGN AND SERVICE DESIGN: EXPANDING A COMPARISON OF DESIGN SURNAME Name Lee, Student ID:10803627D, Depart of PAED Summary In this paper, the author gives the definitions of Service Design and interaction design by comparison. Service Design is the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer's experience. Service Design agencies apply design tools, techniques and thinking to service challenges, either to improve existing services or to create new ones. Typically, the work is based upon deep insights gathered by shadowing service users. This technique produces more accurate insights into the usability of a service than traditional remote surveys because what people say they do is frequently different to what they actually do. Concepts and ideas generated are captured in sketches or in service prototypes. The strong visual element, combined with the opportunity to test and rapidly change services and interfaces, delivers real value in today's competitive markets. The increasing importance and size of the service sector, both in terms of people employed and economic importance, requires services to be accurately designed in order for service providers to remain competitive and to continue to attract customers. Interaction design (abbreviated as IxD) defines the structure and behavior of interactive systems. Interaction Designers strive to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond. The practice typically centers on "embedding information technology into the ambient social complexities of the physical world." Interactivity, however, is not limited to technological systems. It can also apply to other types of non-electronic products and services, and even organizations. Also, people have been interacting with each other as long as humans have been a species. Therefore, interaction design can be applied to the development of all solutions (or offerings), such as services and events.
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INTERACTION DESIGN AND - INTERACTION DESIGN AND SERVICE...

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