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Unformatted text preview: What are its key elements? Is Continental a strong culture company in the sense that the culture is deeply ingrained? Why or why not? 5. What grade would you give Bethune for the job he did in implementing and executing the Go Forward Plan prior to 9/11? What is it that you like most or dislike about the strategy execution approaches at Continental? 6. Were you surprised at how quickly Bethunes Go Forward Plan became unglued in the days and months following 9/11? Was Gordon Bethunes turnaround effort more fragile than you expected? Why? What weaknesses are evident in 2002 that could not be seen prior to 9/11? 7. What actions should Bethune and Continental management take in response to the losses incurred in 2002 and the reduced levels of passenger traffic? Prepare a list of recommended actions that Continental management should take in 2003. Copyright 2003 GLO-BUS Software, Inc. Page 1...
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- Spring '11