Case02-mGames - What should he do? What alternatives are...

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mGames 1. What strategic issues confront mGames? How much trouble is the company actually in? What should Jeffrey Lopez’s response be to the two important phone calls he has received? 2. What has mGames strategy been for competing in the video game segment of the handheld devices industry? Is the company’s strategy well-matched to what it will take to succeed in this industry? Does mGames have a competitive advantage or is the company operating at a competitive disadvantage? 3. What factors account for the company’s recent performance? 4. How should Lopez respond to the challenges he and the company face?
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Unformatted text preview: What should he do? What alternatives are open for the company to pursue and what are the pros and cons of each? Should the takeover rumors affect what course of action he elects to pursue? 5. As Lopez, what strategy would you recommend for mGAMES? How important should the vision and objectives of Benson Marks, the companys principal shareholder and chairman of the board of mGames, be in deciding on a course of action? Copyright 2003 GLO-BUS Software, Inc. Page 1...
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