Case04-WGirlWBoyCalendars

Case04-WGirlWBoyCalendars - Has Luke crafted cohesive...

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WGirl, WBoy Calendars (A) 1. Does Luke Atkins have a well thought out strategic vision for WBoy and WGirl calendars? Has Luke clearly defined the business and mission for his calendar venture? Has he decided on a long-term course for the business? What grade would you give him for the job he has done in performing this part of the process of managing strategy? 2. How well has Luke Atkins established strategic and financial objectives for WBoy and WGirl calendars? Has Luke created objectives for all functional levels of the business? Do the objectives contain adequate stretch? What grade would you give him for the job he has done in performing the objective-setting part of the process of managing strategy? 3. What is your evaluation of Luke’s business strategy? Does WBoy and WGirl calendars have a strategy for competing against other calendars?
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Unformatted text preview: Has Luke crafted cohesive functional level and operating strategies? What grade would you give him for the job he has done in performing this part of the strategy management process? 4. Has Luke done his homework in assessing the market for WBoy, Wgirl Calendars and the competition he will confront? Has he considered the ethical issues that surround the strategy he is contemplating? 5. Has Luke Atkins crafted a winning strategy for his calendar venture? Does it have good fit with industry and competitive conditions and with market opportunities? Is it tailored to his resource strengths? Will the strategy lead to competitive advantage relative to other calendars? Is the strategy likely to result in good financial and market performance? Copyright 2003 GLO-BUS Software, Inc. Page 1...
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