Case09-PacificCataract - impact on quality 6 What are...

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Pacific Cataract and Laser Institute 1. What is competition like in the LASIK surgery industry? What competitive forces seem to have the greatest effect on industry attractiveness from the standpoint of PCLI? 2. How is the LASIK surgery industry changing? What are the underlying drivers of change and how might those driving forces individually and collectively change competition in the industry? 3. What are the key factors that determine the success of a LASIK surgery provider? 4. What is PCLI’s generic strategy to compete in the LASIK surgery industry? Has the strategy been effective? 5. What are the major sources of LLV’s cost advantage over PCLI? Which of LLV’s cost advantages is the most significant? Do these sources of cost advantage have any
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Unformatted text preview: impact on quality? 6. What are PCLI’s key resource strengths and weaknesses? What new market opportunities does the company have? What threats do you see to the company’s future well being? 7. What strategic issues does PCLI need to address? 8. What recommendations would you make to PCLI management in competing for customers in the LASIK surgery market in the Pacific Northwest? Specifically, how should PCLI position itself relative to its low cost competitors? How important is it that PCLI’s strategy and advertising themes conform to the U.S. medical community’s ethical expectations concerning advertising medical services Copyright © 2003 GLO-BUS Software, Inc. Page 1...
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This note was uploaded on 05/06/2011 for the course BUSINESS 101 taught by Professor Steve during the Spring '11 term at Central Lancashire.

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