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Case15-USPublishing - 3 How have publishers utilized...

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The U.S. Publishing Industry in 2001 (B) 1. How attractive of an opportunity does e-publishing appear to be for U.S. book publishers? What features of electronic distribution of books would encourage publishers to pursue the opportunity? What factors might make a publisher hesitant to pursue such opportunities? Do you envision the Internet as a major or minor distribution channel for books? 2. What are the dominant e-publishing business models? Has technology shaped these models? What does the industry value chain look like for e-publishing?
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Unformatted text preview: 3. How have publishers utilized strategic alliances in the development of e-publishing business models? Have strategic alliances played a role in building necessary resources and competitive capabilities to execute e-publishing strategies? 4. What strategy options would you recommend to e-publishers? What Internet strategy options should traditional publishers pursue? Are there strategic actions that book retailers should consider? Copyright © 2003 GLO-BUS Software, Inc. Page 1...
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