Case15-USPublishing - 3. How have publishers utilized...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
The U.S. Publishing Industry in 2001 (B) 1. How attractive of an opportunity does e-publishing appear to be for U.S. book publishers? What features of electronic distribution of books would encourage publishers to pursue the opportunity? What factors might make a publisher hesitant to pursue such opportunities? Do you envision the Internet as a major or minor distribution channel for books? 2. What are the dominant e-publishing business models? Has technology shaped these models? What does the industry value chain look like for e-publishing?
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 3. How have publishers utilized strategic alliances in the development of e-publishing business models? Have strategic alliances played a role in building necessary resources and competitive capabilities to execute e-publishing strategies? 4. What strategy options would you recommend to e-publishers? What Internet strategy options should traditional publishers pursue? Are there strategic actions that book retailers should consider? Copyright 2003 GLO-BUS Software, Inc. Page 1...
View Full Document

This note was uploaded on 05/06/2011 for the course BUSINESS 101 taught by Professor Steve during the Spring '11 term at Central Lancashire.

Ask a homework question - tutors are online