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Unformatted text preview: 3. How have publishers utilized strategic alliances in the development of e-publishing business models? Have strategic alliances played a role in building necessary resources and competitive capabilities to execute e-publishing strategies? 4. What strategy options would you recommend to e-publishers? What Internet strategy options should traditional publishers pursue? Are there strategic actions that book retailers should consider? Copyright 2003 GLO-BUS Software, Inc. Page 1...
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This note was uploaded on 05/06/2011 for the course BUSINESS 101 taught by Professor Steve during the Spring '11 term at Central Lancashire.
- Spring '11