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Unformatted text preview: the decision to enter Hungary? Are lifestyles (especially in food) in Hungary different/similar to the U.S.? 7. Why do you think the results in Hungary have been less than expected to this point? What went wrong? Was the pricing strategy used the correct one? Why or why not? 8. What should the company do now? Should the company stay the course in Hungary? If so, what actions should be taken to get sales moving upward very quickly? What would constitute a “reasonable time” to allow this market to develop? If exiting the market now (or soon) seems appropriate, what should the exit strategy be? How does Alltrista cut its losses? Copyright © 2003 GLO-BUS Software, Inc. Page 1...
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This note was uploaded on 05/06/2011 for the course BUSINESS 101 taught by Professor Steve during the Spring '11 term at Central Lancashire.
- Spring '11