Case16-Alltrista - the decision to enter Hungary? Are...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Alltrista Corporation’s Entry into the Home Canning Market in Hungary 1. What characteristics of the canning market in Hungary make it a potentially attractive opportunity for Alltrista? 2. Do you see any driving forces at work in the Hungarian canning market? 3. What are the key success factors for competing in the Hungarian canning market? Do you think these KSFs are any different in Hungary as opposed to the U.S. or other markets where the company does business? 4. What are Alltristra’s resource strengths and weaknesses in entering this market? 5. What potential threats does Alltrista face in entering the Hungarian canning market? What could go wrong? 6. In addition to the information provided by the research study and market studies, what other information do you think the company should have considered in making
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: the decision to enter Hungary? Are lifestyles (especially in food) in Hungary different/similar to the U.S.? 7. Why do you think the results in Hungary have been less than expected to this point? What went wrong? Was the pricing strategy used the correct one? Why or why not? 8. What should the company do now? Should the company stay the course in Hungary? If so, what actions should be taken to get sales moving upward very quickly? What would constitute a “reasonable time” to allow this market to develop? If exiting the market now (or soon) seems appropriate, what should the exit strategy be? How does Alltrista cut its losses? Copyright © 2003 GLO-BUS Software, Inc. Page 1...
View Full Document

This note was uploaded on 05/06/2011 for the course BUSINESS 101 taught by Professor Steve during the Spring '11 term at Central Lancashire.

Ask a homework question - tutors are online