Case17-OliveOil - How attractive is the Australian olive...

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Global Market Opportunity in the Olive Oil Industry: The Case of Baser Food 1. What are the dominant economic characteristics of the global olive oil market? 2. What are Baser Foods’ resource strengths and competitive capabilities? it’s resource weaknesses and competitive liabilities? market opportunities? external threats? 3. What factors favor international expansion? What factors support a focus on the Turkish domestic olive oil market by Baser Foods? 4. Which markets outside Turkey are the most attractive and present the best opportunities for Baser Food?
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Unformatted text preview: How attractive is the Australian olive oil market relative to that of the United States? 5. What growth strategy should Altay Ayhan recommend to Mehmet Baser? Should Baser Food place a greater emphasis on the U.S. market? Is Australia a better market for Baser? Should the company expand to China? Should it remain content with its current 20 international markets? Should it shift its export strategy to a stronger reliance on branded products rather than bulk sales? Copyright 2003 GLO-BUS Software, Inc. Page 1...
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