Unformatted text preview: equipment makers? Who is in the strongest position? Which firms are in the weakest competitive positions? 6. How have the major producers of earth-moving equipment approached international competition? Have their strategic approaches differed? 7. What key features describe Caterpillar’s strategy? Komatsu’s strategy? CNH Global’s strategy? 8. What recommendations would you make to Caterpillar to strengthen its already strong international position? 9. What will Komatsu need to do to catch Caterpillar? 10. What should CNH Global do to become a stronger international competitor? Copyright © 2003 GLO-BUS Software, Inc. Page 1...
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- Spring '11
- Business, equipment industry, earth-moving equipment