Case18-EarthMoving - equipment makers Who is in the...

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The Earth-Moving Equipment Industry 1. What are the dominant economic characteristics of the global earth-moving equipment industry? What is the industry like? 2. What is your assessment of the competitive forces at work in the earth-moving equipment industry? Which of the five competitive forces are strongest? Which competitive forces are weakest? 3. What driving forces are shaping conditions in the industry? Are the industry’s driving forces likely to make the industry more attractive or less attractive? 4. What are the industry’s key success factors? What does it take for a manufacturer of earth-moving equipment to be successful? 5. What is your assessment of the relative strengths of the major earth-moving
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Unformatted text preview: equipment makers? Who is in the strongest position? Which firms are in the weakest competitive positions? 6. How have the major producers of earth-moving equipment approached international competition? Have their strategic approaches differed? 7. What key features describe Caterpillar’s strategy? Komatsu’s strategy? CNH Global’s strategy? 8. What recommendations would you make to Caterpillar to strengthen its already strong international position? 9. What will Komatsu need to do to catch Caterpillar? 10. What should CNH Global do to become a stronger international competitor? Copyright © 2003 GLO-BUS Software, Inc. Page 1...
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