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Case20-DiageoPLC - What are the financial characteristics...

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Diageo PLC 1. How attractive is the wine industry? What is competition like in this industry? Which competitive forces seem to be the strongest? the weakest? 1. What does a SWOT analysis of Diageo’s wine business reveal about the attractiveness of its situation and position in the wine business? 2. Is Diageo’s wine business competitively strong relative to its key rivals? 3. Is Diageo pursuing related or unrelated diversification? Have recent portfolio changes changed the nature of the company’s corporate strategy? 4. Evaluate Diageo’s progress in capturing strategic fit benefits existing within its portfolio of wines and spirits. Is it taking advantage of the potential strategic fits? Explain. 5. Does Diageo’s business lineup exhibit good resource fit?
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Unformatted text preview: What are the financial characteristics of each of its segments? Which businesses seem to offer the best profitability? Do operations in certain geographic regions offer better margins than others? Does the company seem to have adequate free cash flow to support needed investment in its business units? 6. What strategic recommendations would you make to Diageo PLC management to improve its financial and market performance? Should it alter its approach to managing the group of businesses it has diversified into? Should the company consider additional acquisitions in the wine industry? Are divestitures necessary? Copyright © 2003 GLO-BUS Software, Inc. Page 1...
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