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Unformatted text preview: expulsion from Indiana Wesleyan University. Workshop two 2 References Bullock, A. (2004). The secret sales pitch: an overview of subliminal advertising. San Jose: Norwich Publishers . Broyles, J. S. (2006). Subliminal Advertising and the Perpetual Popularity of Playing to Peoples Paranoia. Journal of Consumer Affairs, 40 (2), 392-406. Goode, A. (2007). The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders. International Market Research Journal of Market Research , Vol. 49 Issue 1, p95-116, 22p, 2 charts, 2 graphs....
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This note was uploaded on 05/06/2011 for the course BUSINESS MBA 670 taught by Professor Studebaker during the Spring '11 term at Indiana Wesleyan.
- Spring '11