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Rheotoric Analysis

Rheotoric Analysis - Rhetorical Analysis Step 1 iPad...

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Rhetorical Analysis Step 1: iPad advertisements Step 2: 1) People’s laps and hands 2) Newspapers 3) Novels 4) Many Applications 5) Music players 6) New music in background timed to people’s movement 7) Movies 6) Thin/Light 7) Internet 8) Never shows people’s actual faces but will show them on the iPad 9) Calendars 10) Fast paced transition between all of these things Step 3: A. 1) The reoccurring positioning of the camera keeps the audience focused only on the iPad 2) Newspaper, novels and calendar give audience the idea that the iPad is practical and sophisticated 3) Movies, Internet and music give audience the idea that the iPad is fun and a luxury
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4) The fast paced transition between people and screens on the iPad says to the audience that the iPad is efficient and fast 5) The vast amount of applications gives the audience the idea that the iPad is diverse and useful 6) The modern music in the background that is catchy makes the audience think that the iPad is hip and up to date B. Who do the iPad commercials target? C. 1) The sender is Apple Co. 2) It is sent to an audience that has the money to spend on a luxury like the iPad 3) The sender wants the audience to be attracted to the product because of its entertainment and practical functions 4) The message is communicated through a series of images of the iPad’s functions
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