Case Study Questions- MIS

Case Study Questions- MIS - Case Study Questions: 1) What...

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Case Study Questions: 1) What types of information systems and business functions are described in this case? In this case study, limitations in JetBlue’s Transaction Processing Systems (TPS) were an integral factor in the events that transpired in February 2000. JetBlue’s Transaction Processing System (TPS) is a computerized system that performs and records the daily routine transactions necessary to conduct business (Page 45). These transactions included flight reservations and baggage handling. JetBlue’s ability to automate many of the processes made them an innovative competitor in the airline industry. 2) What is JetBlue’s business model? A business model describes how a company produces, delivers, and sells a product or service to create wealth (page 13). JetBlue’s business model is to push innovation, keep labor costs down and have a strong commitment to developing software and equipment standards. JetBlue passes the savings to their customers in the form of lower airfare prices. 2.1) How do its information systems support this business model? JetBlue was able to automate the key processes behind ticket sales through improvements in their Transaction Processing Systems (TPS). For example, JetBlue’s website was described in the Case Study as the dominate tool for handling communication and ticket purchases. In addition, JetBlue’s baggage handling with the use of electronic tagging provided JetBlue with a paperless process that revolutionized the industry. 3) What was the problem experienced by JetBlue in this case? On February 14, 2000 a brutal ice storm hit the New York City area and resulted in 10,000 of JetBlue’s 30 million annual customers having their flights delayed or canceled. Many of these passengers lost their baggage as a result of catastrophic communication failures at multiple levels. Some customers were stranded in airplanes for up to ten and one-half hours. This incident became a
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This note was uploaded on 05/07/2011 for the course BMIS 501 taught by Professor Smith during the Spring '11 term at Rutgers.

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Case Study Questions- MIS - Case Study Questions: 1) What...

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