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Chapter_19_Managing_Community_Nutrition_Programs - Chapter...

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Unformatted text preview: Chapter 19 Chapter 19 Managing Community Nutrition Programs Introduction Introduction • The community nutritionist must be a good manager • Good management skills allow you to – – – communicate persuade work with various groups within the marketing environment Functions of Management Functions of Management 1. 2. 3. 4. Planning Organizing Leading Controlling Planning Planning • Forward looking – ongoing • What to do and when and how to do it Types of Planning Types of Planning • • • Strategic Operational Project Strategic Planning Strategic Planning Broad in scope Long­term Addresses an organization’s overall goals and objectives • Conducted by upper level management • • • Operational Planning Operational Planning • Short­term • Activities and actions required to meet the organization’s goals • Specific actions regarding expenditures and controls • Conducted by mid­level management Project Management Project Management • Coordinates a limited set of activities • Typically involves one program or intervention • Path and timeline – steps toward completing a program – Critical path – the series of tasks that take the longest amount of time to complete (p589) Organizing Organizing • Process by which carefully formulated plans are carried out • Arrange and group human and nonhuman resources into workable units to achieve the organizational goals. Organizing Organizing • • • Organization structures Job design and analysis Human resource management Organization Structures Organization Structures • Formal pattern of interactions and activities designed by management to link the tasks of employees to achieve the organization’s goals • Organizational charts (Figures 19­2, 19­3, 19­4) • Span of management or span of control – Help establish the lines of communication and procedures – # of subordinates who report directly t a specific manager – Most management experts recommend only 3­7 subordinates – assignment of part of the manager’s work to another • Delegation Line/Staff Position Line/Staff Position • Line position – Position with the authority and responsibility to achieve the organization’s main goals and objectives – Position with the primary purpose of assisting those in line positions • Staff position Job Design and Analysis Job Design and Analysis • Job design – Specification of tasks and activities associated with a particular job – Systematic collection and recording of information about a job’s purpose, it’s major duties, the conditions under which it is performed, and the knowledge, skills, and abilities needed to perform the job effectively. • Job analysis Job Description Job Description • The formal outcome of a job analysis is a job description (Figure 19­5) • • • • • Job title Immediate supervisor Job summary Job duties Job specifications Human Resource Management Human Resource Management • HRM pays attention to the people who produce the product or service • Staffing • Evaluating job performances – Performance appraisal – Recruiting employees – Affirmative action – Title VII of the Civil Rights Act of 1964 forbids discrimination on the basis of gender, race, color, religion, or national origin Leading Leading • Influencing others to carry out the work required to reach the organizations goals • Motivating employees • Communicating with employees Motivating Employees Motivating Employees Set high standards and stick to them Put the right person in the right job Keep employees informed about their performance • Allow employees to be part of the process • • • Communicating With Employees Communicating With Employees • • • Use both written and oral communication Pay attention to people and events Be a good listener Controlling Controlling • Regulate the organizational activities to ensure that they meet established standards and goals • Determine which activities need control • Establish standards • Measure performance • Correct deviations Financial and Budgetary Control Financial and Budgetary Control • Financial control – – Balance sheets Income statements • Operating budget – Plan for the accomplishments of programs related to objectives and goals within a definite time period – Budgeting is closely linked with planning Information Management Information Management • Nutrition Informatics • Data • Information – Unanalyzed facts and figures – Data that has been analyzed or processed into a form that is meaningful for decision makers ...
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