FIRMS - BYD Auto is an automobile manufacturer based in...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BYD Auto is an automobile manufacturer based in Shenzhen, Guangdong in the People's Republic of China. BYD Company Ltd. started in 1995 with less than 30 people and became the second largest rechargeable battery producer in the world in 2003. In the same year, BYD Company Ltd. started to set foot in the automotive industry by purchasing the Tsinchuan Automobile Company, which is the basis of BYD Auto Company Ltd. BYD Auto is a subsidiary of BYD Company Ltd., which is a listed company in Hong Kong Stock Exchange. Now, BYD Company Ltd. owns more than 40,000 staff members all over the world with its market value over HKD 15 Billion. BYD has many production bases, that include an automobile assembly base in Xi'an, a R&D center and nascent automobile assembly base in Shenzhen and a R&D center in Shanghai. In 2006 BYD began to export its vehicles to foreign countries, and by 2009 BYD has exported its cars to Africa, South America and the Middle East. The company plans to also enter the European, United Stated and Israeli markets. BYD Auto has devoted itself to researching, developing, and manufacturing the fuel-vehicle and Hybrids-vehicle. Besides the constant technology innovation, BYD Auto has been continuously trying to reduce cost of production and upgrade its quality significantly. BYD aims to meet customers' increasing demand by its unparalleled strength in both technology and capital bringing BYD to a world-class auto manufacturing company by 2025. FIRMS: The Shenzhen base is capable of producing 200,000 sedans per year with 8 production BYD took over Changsha-based Midea Coach Manufacturing Co., Ltd. at a price of 3 billion yuan ($442 million) in August 2009, and turned it into an electric bus and passenger vehicle production base with an annual capacity of 300,000 units, the above person said, BYD is likely to roll out its first electric bus when Warren Buffet is around. The big challenge now is to bring down the initial cost,” Li Lu told me. Eventually, BYD
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/07/2011 for the course ECON 101 taught by Professor Falcon during the Spring '11 term at University of Texas at Dallas, Richardson.

Page1 / 3

FIRMS - BYD Auto is an automobile manufacturer based in...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online