Test Bank Slides - Two Major Channel Functions...

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CHAPTER 1 INTRODUCTION
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INTRODUCTION Marketing Markets Intermediary Channels Environmental Forces Marketing Mix
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MARKETING Marketing is negotiated  exchange between buyers and  sellers that satisfies the wants  and needs of both parties.
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NEGOTIATED EXCHANGE Original          Intermediaries Final    Seller Buyer  Original Seller Final Buyer
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MARKETS Markets - groups of buyers with  the ability to buy and willingness  to buy.
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INTERMEDIARY CHANNELS Intermediary channels are channels between the  original seller and the final buyer  Seller                   Intermediary                   Buyer
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Unformatted text preview: Two Major Channel Functions Transactional functions Logistical functions TYPICAL INTERMEDIARIES IN 2011 Man./Assembly Wholesaler Consumer Seller Buyer Retailer/Man. Consumer Seller Wholesaler Broker Buyer (internet) ENVIRONMENTAL FORCES Environmental forces are uncontrollable external forces that influence strategy in terms of opportunities and threats Major Environmental Forces Demographics Economics Political Cultural MARKETING MIX The marketing mix is defined as the controllable marketing decision variables. Product/Service Pricing Distribution Promotion...
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This note was uploaded on 05/07/2011 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

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Test Bank Slides - Two Major Channel Functions...

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