Chapter 2 - Changes in Marketing

Chapter 2 - Changes in Marketing - No political or...

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Click to edit Master subtitle style CHAPTER 2 CHANGES IN MARKETING
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CHANGES IN MARKETING § Mass markets are breaking up § Adapting to change § Changes affecting marketing
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WHY MASS MARKETS ARE BREAKING UP § Demographic diversity § Social/Cultural changes § Creative destruction § Technology explosion
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ADAPTING TO CHANGE § Maximizing opportunities § Minimizing threats § Use creativity and innovation § Address changing needs of customers and competitors
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CHANGES AFFECTING MARKETING § Information § Search Ads § New Technologies
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INFORMATION § Data Bases § Supply Chain Information § Internet Information
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SEARCH ADS § Google-based ads
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Unformatted text preview: No political or economical boundaries Main-street media negative effect MAIN-STREET MEDIA NEGATIVE EFFECT Newspapers Magazines Television Magazine Circulation (Million) Magazine 2000 2010 Newsweek 3.1 1.6 Time 4.1 3.3 NEW TECHNOLOGIES Energy Technology Nanotechnology Cloud Computing ENERGY TECHNOLOGY EXAMPLES Space-based solar power Battery storage Shale Gas Bio Fuels NANOTECH EXAMPLES Cancer treatments Nano computer Purified drinking water Cloud Computing Examples Rackspace Saleforce.com IBM...
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This note was uploaded on 05/07/2011 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

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Chapter 2 - Changes in Marketing - No political or...

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