Chapter 7 - Business Strategy

Chapter 7 - Business Strategy - CHAPTER 7 CHAPTER BUSINESS...

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CHAPTER 7 CHAPTER 7 BUSINESS STRATEGY
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BUSINESS STRATEGY Strategic Planning Strategic Analysis
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STRATEGIC PLANNING Core Competency Outsourcing Sustainable Competitive Advantage
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CORE COMPETENCY The activities that an organization has expertise in and performs very well
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CORE COMPETENCY EXAMPLES Pappas Exxon IBM
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IBM CORE COMPETECY Main-frame Computers Consulting Services Cloud Software
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OUTSOURCING Transferring a business function to an external provider
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REASONS FOR OUTSOURCING Cost savings Focus on core business Improve quality
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OUTSOURCING EXAMPLES Print Services Call Centers Supply Chain Function Rural Outsourcing
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OUTSOURCING SUPPLY CHAIN FUNCTIONS Warehousing Transportation Order Processing
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SUSTAINABLE COMPETITIVE ADVANTAGE Obtaining a competitive advantage over a long period of time Patents/copyrights Brand equity Location Low cost organizations
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PATENTS/COPYRIGHTS Patents and copyrights are monopoly
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This note was uploaded on 05/07/2011 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

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Chapter 7 - Business Strategy - CHAPTER 7 CHAPTER BUSINESS...

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