Chapter 12 - Distribution Strategy

Chapter 12 - Distribution Strategy - CHAPTER 12...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 12 DISTRIBUTION STRATEGY
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
DISTRIBUTION STRATEGY Transaction Functions Physical Distribution Functions Supply Chains Distribution Strategy Channels of Distribution Vertical Marketing Systems Wholesalers
Background image of page 2
TWO MAJOR DISTRIBUTION FUNCTIONS Transaction Function    Bringing buyers and sellers      together  for the sale. Physical Distribution Function        Bringing product from original  seller to final buyer.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
TRANSACTION FUNCTIONS Buying Intermediary business and consumer buyers Selling Manufactures, assemblers,  and intermediary  selling to business  and consumer buyers
Background image of page 4
PHYSICAL DISTRIBUTION FUNCTIONS Transportation  – moving products Assorting  – buying in bulk Sorting  – breaking bulk Storage  – stores products Inventory  – physical count of products
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
TRANSPORTATION SELECTION + (STRONG) – (WEAK) Mode                 Speed          Cost        Access Rail      Trucking                                                     +                    +              - Air                                  Water                     -                 +                -    
Background image of page 6
ASSORTING AND SORTING BY WHOLESALER Assorting                                            Buys in Stage                                                     Bulk Sorting                                               Breaks  Stage                                                   Bulk Manufacturer Wholesaler Retailer
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
STORAGE MANAGEMENT Warehouses Shipping containers Port of Houston
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 46

Chapter 12 - Distribution Strategy - CHAPTER 12...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online