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tutorial_week04 - Tutorial Week 4 Retailing in Electronic...

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Tutorial Week 4 Retailing in Electronic Commerce: Products and Services 1 Consumer Behavior, Market Research, and Advertisement Multiple Choice Questions 1. According to the EC consumer behavior model, personal characteristics and environmental characteristics are classified as: a. independent variables b. dependent variables c. intervening variables d. decision variables 2. The major environmental variables influencing EC purchasing are: a. price, brand, frequency of purchase, and tangibility. b. social, cultural, community, regulatory, political, and legal. c. age, gender, ethnicity, education, and lifestyle. d. price, social, cultural, ethnicity, and lifestyle. 3. Pricing, technical support, and logistics support are several of the _______________ that can be controlled by EC vendors and sellers a. independent variables b. dependent variables c. intervening variables d. decision variables 4. Because online buyer’s decisions depend on numerous independent and intervening variables, decisions made by customers are classified as: a. independent variables b. dependent variables c. intervening variables d. decision variables 5. Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the __________ stage of the EC purchase decision- making process. a. need identification b. information search c. evaluation, negotiation, and selection d. purchase, payment, and deli
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Tutorial Week 4 Retailing in Electronic Commerce: Products and Services 2 6. Marketing and advertising approaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because: a. the marketing focus shifted from customers to products. b. the Internet enabled companies to better communicate with customers and understand their needs and buying habits. c. companies sought to decrease the number of marketing campaigns. d. concerns about privacy had diminished. 7. The core of the “new marketing model” consists of: a. four P’s—product, place, price, and promotion. b. customer profiles. c. online marketing channels. d. customer relationships. 8. Personalization and user profiling strategies include each of the following EXCEPT: a. Segmenting the market based on demographics. b. Using questionnaires to collect information directly from the user. c.
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This note was uploaded on 05/08/2011 for the course BA 1 taught by Professor Peter during the Spring '11 term at University of Macau.

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tutorial_week04 - Tutorial Week 4 Retailing in Electronic...

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