CBIS440 CH3 - Answers to Pause/Break Section Review...

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Answers to Pause/Break Section Review Questions Section 3.1 Review Questions 1. Describe the nature of B2C EC. B2C e-commerce is concerned with businesses selling products to customers. 2. What sells well in B2C? A variety of goods sell well online. These goods include: computers and electronics, sporting goods, office supplies, books and music, toys, health and beauty products, entertainment, apparel, services and cars. 3. What are the characteristics of high-volume products and services? The characteristics of high-volume products and services include: high brand recognition, recognized guarantees, digitized formats, relatively inexpensive items, frequently purchased items, commodities with standard specifications and well-known, unopenable packaged items. 4. Describe the major trends in B2C. Some trends include: More reliance on research Internet effects on retail sales Increased incentives for cross-channel sales Increased rich media Section 3.2 Review Questions 1. List the B2C distribution channel models. The B2C distribution channel models include: direct marketing, pure-play e-tailers and click-and-mortar retailers. 2. Describe how mail-order houses are going online. Companies are attempting to leverage their existing infrastructures by using a new marketing system (online), in addition to their existing method (catalogs, etc.) 3. Describe the direct marketing model used by manufacturers. The direct marketing model takes place without intermediaries between manufacturers and buyers.
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4. Describe virtual e-tailing. These firms sell to customers over the Internet while not maintaining any type of physical sales location. 5. Describe the click-and-mortar approach. With this approach the firm sells to customers through the Internet and through physical sales locations. 6. Describe e-malls. Electronic malls (e-malls) are combinations of several online merchants in one location. Some malls are just an aggregation of merchants, while other malls provide integrated services (like a single checkout for many merchants). 6. Describe online wedding and gift services. These services provide the ability to create “want” lists that can be accessed and purchased by others for the recipient. Section 3.3 Review Questions 1. What travel services are available online that are not available off-line? Some of the additional services provided include: travel tips, electronic travel magazines, fare comparisons, currency conversion calculators, fare tracking, worldwide place locators, a travel products store, expert opinions, travel news, driving maps, chat rooms, bulletin boards and frequent-flyer deals. 2. List the benefits of online travel services to travelers and to service providers. Online travel services provide the benefits of large amounts of free information, 24/7
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This note was uploaded on 05/08/2011 for the course BA 1 taught by Professor Peter during the Spring '11 term at University of Macau.

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CBIS440 CH3 - Answers to Pause/Break Section Review...

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