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tutorial_week02 - Tutorial Week 2 E-Marketplaces Structure...

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Tutorial Week 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts 1 Multiple Choice Questions 1. Fundamentally, the success of the pure-play jewelry e-tailer Blue Nile was due to the company’s use of Internet technologies to: a. go public b. provide quality ratings c. eliminate intermediaries d. offer lower prices than competitors 2. Traditional and electronic markets have three main functions, which include each of the following EXCEPT: a. transforming raw materials into finished products. b. matching buyers and sellers. c. facilitating the exchange of information, goods, services, and payments associated with market transactions. d. providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market. 3. Digital products have different cost curves than those of regular products because: a. in digitization, most of the costs are variable and fixed costs are low. b. in digitization, most of the costs are fixed, and variable costs are very low. c. in digitization, most of the costs are fixed, but variable costs are high. d. in digitization, all of the costs are variable. 4. The portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway is referred to as the _____________ of the business. a. front end b. back end c. infrastructure d. intermediary 5. All the activities that are related to order aggregation and fulfillment, inventory management, purchasing from suppliers, accounting and finance, insurance, payment processing, packaging, and delivery are done in what is termed the_______ of the business. a. front end b. back end c. infrastructure d. intermediary
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Tutorial Week 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts 2 6. The major __________ e-marketplaces are storefronts and Internet malls. a. B2B b. C2B c. B2B2C d. B2C 7. An electronic storefront includes several mechanisms that are necessary for conducting the sale. The most common mechanisms include each of the following EXCEPT: a. an electronic catalog; b. a search engine c. a supply chain d. a payment gateway 8. _______________ are online markets owned and operated by a single company and may be
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This note was uploaded on 05/08/2011 for the course BA 1 taught by Professor Peter during the Spring '11 term at University of Macau.

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tutorial_week02 - Tutorial Week 2 E-Marketplaces Structure...

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