tutorial_week03

tutorial_week03 - Tutorial Week 3 Retailing in Electronic...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Tutorial Week 3 Retailing in Electronic Commerce: Products and Services 1 Multiple Choice Questions 1. Amazon.com experienced all of the following EXCEPT: a. Amazon.com maintained its position as the number one e-tailer in 2006. b. Amazon.com have trended upward, driven largely by product diversification and its international presence. c. The company’s financial success has been assured. d. Despite increasing a sales and net profits, in percentage terms, Amazon has seen a drop in profitability in 2006, attributed to huge spending on further developing its technology infrastructure and its investment in the Amazon Prime discount shipping program. 2. According to data from eMarketer, approximately ____________________ shop online and/ or research offline-sales online. a. two in five Internet users age 18 and over. b. three in four Internet users age 14 and over c. three in four Internet users age 25 and over d. two in five Internet users age 30 and over 3. All of the following categories have already been selling well online EXCEPT: a. new cars b. travel c. computer hardware and software d. pet supplies 4. Important trends in B2C EC include all of the following EXCEPT: a. many offline transactions are now heavily influenced by research conducted online. b. the Internet will influence approximately 25 percent of all retail sales by 2010. c. the use of cell phones to shop online is increasing rapidly. d. online advertising will increasingly use rich media. 5. With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales EXCEPT: a. High brand recognition. b. Digitized format. c. Relatively expensive items. d. Frequently purchased items.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Tutorial Week 3 Retailing in Electronic Commerce: Products and Services 2 6. Marketing that takes place without the help of intermediaries is called: a. direct marketing. b.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 6

tutorial_week03 - Tutorial Week 3 Retailing in Electronic...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online