Week 9 Response PaperHannah Lee03/07/2011How can you tell the quality of a product? To Korean consumers, higher price indicates higher quality. McDonalds commercial for coffee attempts to break this logic. They pour McDonalds coffee in two different cups. One cup has a price label of 2000 won and the other cup has a price label of 4000 won. After a taste test, most individuals preferred the coffee with the price label of 4000 won. They were shocked to find out that both cups contained the same coffee. Call it narrow minded or ignorant, but this kind of behavior has been passed down from previous Korean generations. Koreans prefer more expensive items because it serves as a status symbol. Status has always been very important in Korean society. Historically in Korea, status was determined from birth. Some people were fortunate enough to be born into a family of royal decent while others born into a family of peasants. People couldn’t climb up the hierarchical ladder. Instead, they were stuck in the rank they were born into. Lower rank individuals lived a completely different life
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